Nigeria’s National TV gets new leadership

Nigeria

Nigerian President, Bola Tinubu has given his official approval for a new leadership team to take the helm of the Nigerian Television Authority (NTA), the country’s leading public broadcast organization. The appointments marks a commitment to repositioning and revitalizing the agency to meet contemporary media challenges and better serve the Nigerian public.

The appointments include Rotimi Pedro from the South-West, who has been named the new Director-General of NTA. Alongside him, Karimah Bello from the North-West has been appointed Executive Director, Marketing, while Stella Din Jacob from the North-Central region will take on the role of Executive Director, News. Sophia Essahmed from the North-East has also been assigned the position of Managing Director of NTA Enterprises Limited.

In a release signed by Segun Imohiosen, Director of Information & Public Relations, in the Office of the Secretary to the Government of the Federation, (OSGF) and made available to journalists Friday, President Tinubu highlighted the importance of teamwork among the new appointees. He emphasized the need for innovative approaches and strategic collaboration to elevate NTA’s operations and service delivery.

The President tasked the new management team with infusing technology and fresh ideas into the agency’s core activities, aiming to transform NTA into a dynamic and modern media organization. This initiative aligns with broader efforts to enhance Nigeria’s public broadcasting sector in an increasingly digital and competitive media landscape.

Under the new leadership, NTA is expected to embark on robust initiatives to upgrade its programming, marketing strategies, and news dissemination processes. These changes are intended to improve audience engagement and ensure that NTA remains relevant in both national and international media spaces.

The appointments also reflect Nigeria’s regional diversity, with each leader representing a different geopolitical zone. This inclusive approach is designed to foster nationwide representation and bring varied perspectives into the decision-making processes at NTA.

Experts and media analysts view this leadership reshuffle as a critical step toward restoring NTA’s prominence in the Nigerian media ecosystem. The agency has faced competition from private broadcasters and new digital platforms, making innovative leadership essential to its future success.

As the new management takes office, stakeholders across Nigeria and abroad will be watching closely to see how these changes impact NTA’s growth and its role as a key platform for public information and cultural expression. The government’s backing signals strong intent to see Nigeria’s flagship broadcaster not only survive but thrive in the years ahead.